A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, the page layout designer, or other editors.
Simplicity is about subtracting the obvious and adding the meaningful
Before incorporating visual aids into speeches, the speaker should understand that if used incorrectly, the visual will be a distraction.
Book design is art
Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."